Yesterday’s sharp market decline was unsettling, and the selling appeared to reflect a degree of panic, particularly among companies tied to the AI investment boom. Over the past several months, we have written about our increasingly defensive positioning, including the move to a 20% cash allocation. That followed a
“If it’s good, it’s all good. We’re great. But if it’s bad, it’s really, really, really bad.” That was Meta CFO Susan Li’s warning about the company’s AI investment, as recalled by Chief AI Officer Alexandr Wang (29) on a recent episode of
We have written quite a bit about artificial intelligence, mostly because we believe the excitement surrounding it is justified. We are talking about how we all work will change, not necessarily the valuations being placed on the companies developing it. The capabilities continue to improve at a pace that surprises
Woburn, MA—September 1, 2026— Auour Investments announced today it has been named to the celebrated PSN Top Guns List of best-performing separate accounts, managed accounts, and managed ETF strategies for Q2 2026. The highly anticipated list, published by YCharts, remains one of the most important references for investors
Boston, MA — August 31, 2026 — Auour Investments, LLC (“Auour”) announced today that its Instinct investment strategies are now available to Ameritas financial professionals through the Envestnet platform, expanding access to Auour’s risk-aware investment solutions. Auour’s Instinct strategies are designed around the belief that successful long-term investing
Complex problems rarely have simple solutions. Yet we are constantly encouraged to believe they do. Inflation rises? Raise interest rates. A war begins? Negotiate peace. Economic growth slows? Stimulate demand. Markets become volatile? Wait for the Fed to cut rates. Simple answers are comforting because they suggest the uncertainty will
Four years ago, we published a white paper titled A Changing Monetary Regime. At the time, inflation was widely viewed as a temporary consequence of the pandemic, and many investors believed interest rates would eventually return to the extraordinarily low levels that had defined the previous decade. Our view was
Every so often, we come across a podcast that is worth sharing. The legendary Jeremy Grantham of GMO was interviewed on Bloomberg's Odd Lots podcast. Whether you agree with all of his conclusions or not, we would encourage you to spend an hour with the discussion. We found
There is a phrase we have used over the decades: The Arrogance of the Modern. It is the quiet assumption that because we possess more information, faster communication, and increasingly advanced technology, we must therefore be less vulnerable to the same emotional and collective mistakes that shaped prior generations. Every
With tax season now in the rearview mirror, we have a simple request: set aside 30 minutes and reread your estate planning documents. Don't approach them with a legal eye. Leave that to your attorney. Instead, read them with a much simpler question in mind: "Does this
One of the more influential investment books written in recent decades was Winning the Loser’s Game by Charles Ellis. The premise was borrowed from professional tennis. Amateur matches are often won through spectacular shots and aggressive play. Professional matches, however, are more frequently decided by unforced errors. At the
Note: At the beginning of the year, we decided to move to a quarterly distribution that would incorporate both our perceptions of market movements and events and more traditional wealth management topics (no matter how boring they are). In the last piece, we spent some time on the idea that
The first quarter of 2026 served as a reminder of how quickly market narratives can shift when geopolitical and macroeconomic forces collide. What began as a relatively stable backdrop—with expectations for two Federal Reserve rate cuts during the year—quickly gave way to a more uncertain environment. The Iran
The railroads ruined a generation of investors and built a nation. The same could be said of the early internet. In both cases, capital rushed in faster than the economics could justify, prices eventually broke, and the headlines declared a cautionary tale. What they missed was what had been left
Not all accounts are the same. Two statements might look nearly identical—similar balances, familiar names—but the way they are structured can lead to very different outcomes over time. The type of account and the way it’s titled quietly shape how assets are taxed, how they can be
Auour has been evolving the technology we use to communicate with clients and friends. Alongside those changes, we thought it was a good time to adjust the rhythm of our outreach. This note is the inaugural issue of the new format, which we hope will prove to be an improvement.
The 15-Minute Check That Prevents Expensive Financial Mistakes When something goes wrong financially, people usually assume the markets were the cause. But most expensive financial mistakes don’t start with markets. They start with paperwork. An old beneficiary form. An account titled in a way that made sense years
If you want a simple place to start, here’s a short checklist that many people can work through in about fifteen minutes. Accounts & Ownership ☐ List every financial account (brokerage, retirement, bank, insurance, business interests) ☐ Confirm who legally owns each account ☐ Flag accounts that were opened years ago and
There is a not-so-subtle emotional rotation happening beneath the surface of markets. For the past two years, artificial intelligence has largely been a story of acceleration — capital spending cycles, semiconductor constraints, model improvements, hyperscale infrastructure. The dominant narrative has been about expansion and possibility. AI was framed almost
Taking Ownership Without Going It Alone Statistically, most women will outlive their spouses. The average age of widowhood is 59. Within five years, women are expected to control the majority of the nation’s wealth. But for many, that wealth arrives without a roadmap—often at an emotionally vulnerable time.
One of the disciplines we try to maintain at Auour is spending time on risks and dynamics that are not front-page stories—yet—but could matter enormously if conditions shift. Not because we expect imminent disruption, but because understanding how stress emerges makes us better prepared to respond when
News
Auour Investments Named to PSN Top Guns List of Best Performing Strategies for Q3 2025 Quarterly PSN Top Guns List published by Zephyr identifies best-in-class separate accounts, managed accounts, and managed ETF strategies. Woburn, MA—December 1, 2025— Auour Investments announced today it has been named to the
News
FOR IMMEDIATE RELEASE Woburn, MA — November 13, 2025 — Auour Investments, a risk-intelligent investment manager known for its regime-based asset-allocation process and disciplined downside mitigation, today announced a strategic relationship with Highmoor Partners to lead the firm’s distribution efforts to the financial adviser community. Under this arrangement,
Insights
Turning Capital into Knowledge We are living through one of those rare moments when technology doesn't just improve—it transforms. Consumer-ready artificial intelligence arrived in late 2023 with remarkable speed and impact. In such a short time, we've seen AI systems pass the bar exam,