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Joseph Hosler

Joseph Hosler

The Arrogance of the Modern

There is a phrase we have used over the decades: The Arrogance of the Modern. It is the quiet assumption that because we possess more information, faster communication, and increasingly advanced technology, we must therefore be less vulnerable to the same emotional and collective mistakes that shaped prior generations. Every

29 May 2026

Focus on Intent

With tax season now in the rearview mirror, we have a simple request: set aside 30 minutes and reread your estate planning documents. Don't approach them with a legal eye. Leave that to your attorney. Instead, read them with a much simpler question in mind: "Does this

29 May 2026

The Loser's Game

One of the more influential investment books written in recent decades was Winning the Loser’s Game by Charles Ellis. The premise was borrowed from professional tennis. Amateur matches are often won through spectacular shots and aggressive play. Professional matches, however, are more frequently decided by unforced errors. At the

28 May 2026

FOMO in Market Cycles

Note: At the beginning of the year, we decided to move to a quarterly distribution that would incorporate both our perceptions of market movements and events and more traditional wealth management topics (no matter how boring they are). In the last piece, we spent some time on the idea that

09 May 2026

Auour April Thoughts

The first quarter of 2026 served as a reminder of how quickly market narratives can shift when geopolitical and macroeconomic forces collide. What began as a relatively stable backdrop—with expectations for two Federal Reserve rate cuts during the year—quickly gave way to a more uncertain environment. The Iran

23 Apr 2026

A Good Bubble?

The railroads ruined a generation of investors and built a nation. The same could be said of the early internet. In both cases, capital rushed in faster than the economics could justify, prices eventually broke, and the headlines declared a cautionary tale. What they missed was what had been left

23 Apr 2026

Asset Placement and Titling: Getting the Structure Right

Not all accounts are the same. Two statements might look nearly identical—similar balances, familiar names—but the way they are structured can lead to very different outcomes over time. The type of account and the way it’s titled quietly shape how assets are taxed, how they can be

23 Apr 2026

Auour March Thoughts

Auour has been evolving the technology we use to communicate with clients and friends. Alongside those changes, we thought it was a good time to adjust the rhythm of our outreach. This note is the inaugural issue of the new format, which we hope will prove to be an improvement.

07 Mar 2026

The Boring Review

The 15-Minute Check That Prevents Expensive Financial Mistakes When something goes wrong financially, people usually assume the markets were the cause. But most expensive financial mistakes don’t start with markets. They start with paperwork. An old beneficiary form. An account titled in a way that made sense years

06 Mar 2026

The Boring Review Checklist

If you want a simple place to start, here’s a short checklist that many people can work through in about fifteen minutes. Accounts & Ownership ☐ List every financial account (brokerage, retirement, bank, insurance, business interests) ☐ Confirm who legally owns each account ☐ Flag accounts that were opened years ago and

06 Mar 2026

Not the End, But an End, Maybe

There is a not-so-subtle emotional rotation happening beneath the surface of markets. For the past two years, artificial intelligence has largely been a story of acceleration — capital spending cycles, semiconductor constraints, model improvements, hyperscale infrastructure. The dominant narrative has been about expansion and possibility. AI was framed almost

04 Mar 2026

The Empowered Delegator

Taking Ownership Without Going It Alone Statistically, most women will outlive their spouses. The average age of widowhood is 59. Within five years, women are expected to control the majority of the nation’s wealth. But for many, that wealth arrives without a roadmap—often at an emotionally vulnerable time.

25 Feb 2026
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Auour Thoughts

Thoughts, stories and ideas.

Auour Thoughts

Thoughts, stories and ideas.

Auour Thoughts
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